Ambrosia Rice Pudding

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Ambrosia Custard 'Devon Knows'

On the creative idea, Erceyes said that β€œat the centre of the thinking is bringing back what made Ambrosia famous in the first place".

He added: "We really believe in having those brand distinctive assets – strapline, tone of voice, visuals – to really build on, because it's all about creating those memory structures in consumers mind. So whenever the need arises, our brand just becomes top of their mind.”